Image of the Native American Essay Example for Free

Image of the Native American Essay In this brief introduction, the image of Native Americans can perhaps be overly simplified that all Europeans treated them bad. That is not the case because many native people were friendly and wanted to share with their newfound friends. Somehow, the circumstances began to go wrong for some Europeans and natives. This essay will discuss three main points about the depiction of the natives and their relationship with the Europeans. A. Christopher Columbus story of dealings with the Native people in Hispaniola. B. Even Bradford discusses his first contact and the Indian’s aloofness. C. Additionally, the difference in the illustration of Native Americans compared to Columbus and Bradford. Unsurprisingly, Columbus made friends with some of the native tribes in Hispaniola, although many of his comrades resented his relationship with the native people. Those tribes did not show any antagonism or aggression towards the new arrivals in the beginning. Yet, the situation between the natives and the Europeans took a turn for the worst; the Europeans ordered them to relinquish all gold metal and to supply women from their tribes (Baym, 2008, p.24). As time passes, Columbus resurfaced in 1494 scrutinizing the untenable state of affairs of the natives forcefully submitting to an unruly and disagreeable group of settlers. This on-going problem with the Europeans brought no hope for the natives to establish a friendly and equal long lasting relationship. However, Columbus discussion of the problems in Hispaniola, were alike in various ways compared to Bradford’s account of the natives. Similarly, Bradford discussed their encounter with the Native American as fleeting in the beginning. Their search for other people like themselves proved unsuccessful because no other Europeans were in the surrounding area other than nearby Natives. Some Native people kept hiding or running away from Bradford and his party most likely having to do with earlier problems with infectious diseases (Baym2008, p. 64). As things began to progress for the Separates, some of their tools were stolen by the natives and was unable to retrieve them back until they met with a native that spoke a little English (baym, 2008, p. 68). This native was known as Samoset, who came directly into their place of dwelling and spoke have hearted English to communicate with the Pilgrims. Thereby, establishing an open relationship with the Natives, which brought a new beginning for â€Å"Thanksgiving† between the Pilgrims and native people through sharing and thanking God (Baym, 2008, p. 71). Nonetheless, the contrast was quite different in the â€Å"Contact and Conflict section† compared to Bradford and Columbus. Moreover, many Native Americans communicated and formed friendships with prominent leaders in the military. Military leaders such as Sir Jeffery Amherst and Henry Gladwin did not honor the same alliance the Natives had with the French because of their personal hatred (Baym, 2008, p. 207). However, this interpretation of the â€Å"Native American Contact and Conflict† (baym, 2008, p. 206) does differ from Columbus first contact and Bradford’s friendship with the natives. Despite the conflict with some of the high officials among the British military, the natives continued to remain friendly and neutral. Yet, the natives began conforming to the ways of the Europeans by reading and writing through Samson Aukom. As a result, he believed this would help his people to communicate effectively and have a closer relationship with God (Baym, 2008, p. 210). However, Pontiac dreamed his people had left their old ways and their French brothering for the new way of the British people. In Conclusion, the deceit and deception against the natives were not among all Europeans. A select few did not want the Native American people to live on the land the British wanted for the crown. Even the mutinous Spaniards tried forcing natives to submit, as slaves did not hold well with Columbus. Additionally, Bradford’s account reveal many times the native people could have been attacked, but later they were openly embraced to form long lasting friendships. Based on Nina baym’s account of the natives, not all native people were mistreated, but other Spaniards did mistreat some of the people. It was a time of curiosity and new territory for both sides, although they worked very hard to maintain their bond. Nonetheless, the relationship between the Native Americans has been rectified, although many died during a time of exploring and creating new foundations on both sides.

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Bearing in mind the aim of creating ranking criteria to support GPIC’s decision in choosing the most insurance company which it can rely on to pay its money back in case of a claim. Background research was initially performed to gain both knowledge and information regarding the Insurance industry in the Kingdom of Bahrain and worldwide. This knowledge in turn helped us to reach to our final deliverable. This criterion was based on a number of factors, to name them: †¢ Insurance company reputation both locally and worldwide †¢ Core business percentage & Insurance company area of specialty †¢ Nature of the insurance company, the question of is it a consolidated or non-consolidated company was the main concern. †¢ Insurance company performance based on specific ratios (detailed in the Financial analysis) †¢ Based communication networks so customers can reach them easily: available branches, online communications (website, e-mails), and clear communication lines including telephone numbers, faxes etc. Search Methodology and criteria formulation- Limitations and Difficulties: Before reaching t...

Gallardo’s Goes To Mexico Business Analytics Essay

Situation: â€Å"Growing but not winning†- The US market for Gallardo’s sauces, salsas and seasoning had saturated. Having seen immense potential for its product, it entered the Mexico market in 2001. They have grown 20% every year, and their share has grown from 12% to 15%. They have positioned their products on the basis of the jobs carried out by customers, which was a success in the US. Despite all of their efforts to discover separate, distinct jobs to be done and to position their brand on these jobs, they are not growing fast enough and have not been able to overtake California. Gallardo tried to position itself as a distinctive aspiring brand that commanded a significant price premium, however this has not worked and they have not been able to differentiate their products from that of California. Gallardo’s discovered the job-to-be-done, the market leader already had a product in the market that could readily do the job. Objective: To formulate a winning strategy so as to make it a market leader in Mexico. Hypothesis: 1. Gallardo has not been very successful in forging a strong link in the consumers’ minds between the jobs carried out by them and Gallardo’s brand. 2. The communication strategy is a major challenge and there is a need to re-position the brand in the minds of the consumers. 3. Gallardo has not been able to provide value to Mexican women, who are very passionate about cooking. 4. Gallardo holds only 10% share in general trade which accounts for 90% of the overall sales of salsa, sauces and seasoning. Evaluation: 1. Gallardo 2. Gallardo has positioned itself as a product to get a job-done; however, it is equally important to consider the user while positioning the product especially where the demographics of the new market are so different from the company’s market in USA. As per the case, the women in advertisements were not representing the common women in Mexico. Hence, making the brand distant from its users. 3. Although Gallardo could picture the passion for cooking, it couldn’t provide the value to its consumers. This was mainly because of their premium pricing. For example, a small deficiency in California products can be compensated by a little amount of salt or pepper. For this minor adjustment, consumers didn’t find it justified to pay 30-40% more. They were not getting any additional value of the product offering. The product attributes and usage experiences required to do the â€Å"jobs† were not well distinguished from each other, further enlarging this gap. Their products were designed on experience, which the consumer was already having. In short, we can say that value propositions offered by Gallardo were not unique enough to sell it. 4. The figure of 10% shows that there was very less penetration in the general market. This needs to increase as it shows the huge amount of untapped market for Gallardo. This would include distribution and household penetration beyond urban.

Sears And Corporate Social Responsibility - 1272 Words

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